How to Use Press Releases to Make Money Online
1 Comment September 29, 2008 / Posted in Affiliate Marketing, Directory Submissions, Ezine Articles, Ezine marketing, Forums, Monetize Yr Blog, advertising, backlinks, internet marketing, link popularity, make money online, website trafficIf you know how to use press releases to make money online, you are likely to have the jump on your competitors when it comes to launching a product or starting a new business. Launching a new product can be tough because there are so many factors to consider, and it is even more challenging to make a new business known to your target consumers. There are many ways to reach out to your potential customers, but one of the best ways is to promote your business is through the use of a press release.
A press release is a means of communicating with the media and the public to inform them about the products and services that you are offering. Since the advancement of information technology has made worldwide communication more efficient nowadays, there are many ways available in which you can distribute your product information to your target audience. Sending out a press release is one of the best ways to inform the masses about your products, provided that it is well-written and the launch timed right, and so help you to make money online.
A press release is more subtle than ad advertisement, and it relies more on factual information than on marketing language to stir interest among consumers. You can focus on the features and benefits of your product without making an outright sales pitch. The release should be based on the credibility of your product rather than advertising hype that do not convince consumers of its quality. Having a credible press release enhances and expands your customer base, which will ultimately lead to better sales.
It has been proven time and again that a press release is one of the most effective ways to inform and educate people about products and services, and that its content is regarded as more believable that a direct advertisement. To make money online using press releases you have to ensure that they are well written and aimed directly at the reader. The reader should believe that it is written just for them. They are not adverts as such.
The most effective press releases are those that are succinct, data-focused and straight-to-the-point. Your press release should contain the kind of information that will convince your potential customers that you are selling quality products that are useful to them. It must contain all the aspects of good news feeds like who, what, when, why, and how.
The headline must be catchy so that it can attract the interest of the readers and make them want to find out what you have to say. The content of the press release must be truthful and detailed, and it should be engaging from the beginning to the end. Making money online is about persuasion, and your press release will likely be the first exposure that your potential customers have to your product. It must make them want to find out more about this great new product, or new business that has just been launched.
The main components of a good press release include the headline, which should catch the attention with a good benefit, just as any sales headline should, without being too sensational and offering impossible things. Thus, your new ebook on how to make money online could be launched with the headline “New Product Shows Internet Beginners how to Achieve Financial Independence”, and not “Make $10,000 in your First Week”.
The second headline is not believable. The first will not blow people away, but it will catch the interest of your intended audience. If you are targeting the more experienced then rephrase the headline to “New Product Takes Internet Marketers to Another Level”. A bit of thought could come up with something better, but you get the idea? You are not selling with a press release, just grabbing the readers attention. You could be more directly sales oriented with “Increase Sales by 30% Using New Tool”, as long as the benefit is feasible and believable.
Then comes the body of the article, where you describe the product in factual terms and focusing on what it can do for the purchaser. Finally end up with a short summary of the benefits and a URL or email address. You have to give the reader something to click on while their interest is still hot.
Double space it and make it no more than 1 – 2 pages long. To make it look more professional finish with three hash signs (#) centered under the last line. That is standard for a press release.
Sending out a press release is a cheaper way to gain publicity compared to the other means of advertising that are commonly used these days. If it is launched in the right place, it will be spotted by some reviewers, columnists, reporters or broadcasters, who will in turn get more people to read it. Having an effective press release also gives you the assurance that you have the backing of media groups, and this will help maintain visibility for your products.
Many companies have benefited from knowing how to use press releases as a marketing tool to help them make money online, and it is certainly not as risky as some of the other marketing strategies that are being used in the business world today. The success of your release depends on how well it is written, its timeliness, and the right medium to publish it.
Ready to make a press release of your product? 
To Your Success
Carol Oon
The “Nice” Mentor
Find out what I am doing by following me on Twitter...
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I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.