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Times are tough, so much so that many companies are hiring on SEO Consultants instead of full-time specialists. An SEO specialist is often a jack-or-jill of-all-trades - from being able to write solid copy to having a keen marketing savvy - making the position a very difficult one to fill. Few who present themselves as great SEO Consultants are all they’re cracked up to be. Take the following into consideration before seeking out your freelance SEO talent:

- If the SEO Consultant provides multiple guarantees they should be scrutinized. On the other hand One that promises nothing shouldn’t be considered at all.

- Is the SEO Consultant’s pricing structure fair and understandable? If you can’t make sense of what they may or may not charge, do not enter into an agreement with their firm.

- What sort of resume do they have? Are their clients available for your to speak with or can they offer you professional references? Again, calling oneself an SEO Consultant doesn’t make it so. If the option is available to you, try to get services referred to you by peers .

- don’t lean to heavily or too lightly on pricing when making your decision. While you shouldn’t focus solely on price when making your decision, remember that remarkably low or high prices when compared to other consultants are big red flags.

As for when to hire on an SEO consultant, most agree that the sooner the better. Site’s considering a re-launch or new sites yet to be designed are best served when they have an SEO consultant in place from the very start of the process. Existing sites can also benefit from the help of an SEO consultant. Regardless of your situation, the sooner you hire a consultant, the sooner you’ll notice improved search results.

To Your Success

Carol Oon