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As with any new venture, those starting out in the field of search engine optimization will most likely become familiar with at least a few of the more common SEO mistakes. Still, since you’re not a trailblazer in this arena - and assuming you take the time to learn what chronic and sometimes devastating mistakes were made by those who came before you, you have the potential to launch your site on) {strong footing. keeping this in mind, this article will attempt to outline the three most common and glaring SEO mistakes.

SEO Mistake #1:

Not entering a browser title. Search engines pay attention to this as well.

SEO Mistake #2:

 Assuming META tags do the same work as optimized body text.

SEO Mistake #3:

Posting your site to more than the necessary number of search engines. Most online searches only come from the top 10 search engines so don’t waste your money or your time elsewhere.

SEO Mistake #4:

Outdated or skimpy content SEO is about more than just having your pages tagged|SEO is more than tagging pages|Tagging your pages isn’t all there is to SEO}. There needs to be plenty of content for search engines to read|Your site should have enough content for search engines to read|Search engines prefer to read an abundance (but not an overabundance) of fresh copy}. Older content tends to turn search engines off too.

SEO Mistake #5:

Not optimizing the right keywords. Keywords that are too generic, for example, won’t give you the success you want in SEO. Try to find key phrases that are less competitive and more relevant to your particular business.

SEO Mistake #5 :

Repeating Title Tags Many companies make the mistake of repeating their company’s name as the title tag for each of their web pages. Since your company likely already gets you high search results, this is a waste of valuable and searchable real estate|This is a waste of space seeing as your company’s name likely garners you good search results to begin with|Consider using this space with other more unique key words, since your company name likely already nets high search results}.

SEO Mistake #6:

Using pictures in your headline area instead of searchable text. Search engines look at the headline section. Search engines can’t read words built with images, so use a font that looks like what you want, but don’t sacrifice the section for the so-called “perfect” font that a browser can’t even read. It defeats the purpose.

SEO Mistake #7:

Having a Flash-only site that a browser can’t read.

SEO Mistake #8:

Leaving the SEO work until after the design work is complete. Design and SEO should go hand in hand if an optimized website is what you desire.

To Your Success

Carol Oon