Nice-Biz Article Archive

Instead of the phone book, people go to their computer or their cell phones and search for what ever they need online. If you want to do business with them, you should put yourself on the results page of that search. You actually need to know how to get on Google maps.

Now there are lots of challenges in doing that. Not the least of which is finding out which keywords or inquiry your customer will basically use in their search for you. If you're a plumber and only display when people search for the word "plumber" you're going to miss people searching for help to fix their "water heater," or "leaky pipes."

Perhaps the biggest mistake made by less experienced online marketers is a tendency to not spend sufficient time doing keyword research. This is specifically important for national campaigns, but also applies to local businesses as well. Finally, when you create your Google Places listing, you can claim up to five categories for your company.

For some that will be enough, for others it won't begin to cover the diversity of their product choices. You know your business better than anyone. At times this can be a handicap in terms of identifying the keywords your prospective new customer might use to look for you. They don't know your business as well and may discover some pretty roundabout method of finding you.

There are numerous paid keyword tools that SEO experts will use to help in this process. But I usually use a free tool that Google provides to do keyword research. It sometimes provides useful insights that amaze business owners, so I will explain how I use it in a moment. But first Let me make a point about a main distinction about advertising online as opposed to the old yellow pages days.

Yellow page advertising was often a bit pricey and while you could possibly get your business listed in various categories doing so also multiplied the charge. As a result many businesses limited their listings to one or two categories at the most. You do not have to do so online.

For organic search you can and need to have a separate web page for each major line of product or category. For Google Places you are allowed to list five categories. You should do your best to utilize all five. This is part of the solution to how to get on Google maps when your prospects search for one of these categories.

If you are a divorce lawyer and nothing more that you do, you should look into the major different key phrases people might use when they search for a divorce lawyer. If you also do criminal work, or estate planning, or adoption work, you should choose which five topics are most essential to you and your job.

If you are a plumber as in my earlier example you need to give thought to the major different causes a new customer could be looking for your services. If sump pump repair is a profitable portion of your business you may well need to include that over say leaky pipes if they are less profitable or less desired line of business

These are just some of the major ideas you need to recognize when learning how to get on Google maps.

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