Nice-Biz Article Archive

I really believe the majority of small businesses need to learn how to get on Google maps if they want to be successful in getting potential customers.

You actually have a choice. You can try to get new clients by broadcasting on TV, radio stations, newspapers, and mass mailings. In that case you will be presenting your message to thousands of people who are not likely prospects. A few of them won't require your product or service. Some others already have their favorite supplier or vendor. If you decide on a marketing tool that reaches outside your immediate market area, you will be asking new clients to drive by one or more of your competitors. This is fine, I suppose, should you have a pile of cash, and nothing much better to do with it. Or perhaps, the lifetime value of your potential customer is so high that you could afford the inherent waste of mass marketing.

The alternative is called narrow casting. In this strategy you concentrate on likely prospects. The simplest, and often cheapest technique of doing this, is to be where your potential clients are looking. To let them locate you.

If you have a storefront on the freeway, main street or the local mega-mall, your business signs and overall presence are excellent ways to be located by the passersby who comes to know who and what your location is. But if your market extends outside your immediate area or individual mall location, that may not be sufficient.

The yellow pages are another example of being where people were seeking. What was particularly good about the yellow pages is that a very high percentage of the individuals who spent the time to open up their telephone book were motivated customers - ready and even desperate to conduct business.

Because of the value of that urgency and also the corresponding high conversions, the yellow pages became an extremely profitable business. They could and did charge quite a bit for their display listings. Rates varied by category and community but ran into the $100's to thousands of dollars a month for many businesses. The great thing is that the Google Places Page is provided for free, and has a number of other benefits too.

But simply because its free, that doesn't mean its without value. Far from it. Discovering how to get on Google maps that show up when potential customers perform a search on their computer or increasingly their mobile phones is important for your success.

There are a number of resources for solid information regarding how to get on Google maps. I know I have written my very own guide that is available from the Kindle store at Amazon as well as my web site. Do a search for "How To get ON Google Maps" on Amazon or Google and check out your alternatives, and then take action.

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