Nice-Biz Article Archive

Today, the name of the marketing game for locally based companies is to figure out how to get on Google maps. For the bulk of the last century, it was relatively easy for a locally based business to attract new clients. A listing or display advertisement in the yellow pages was all that was required for many small enterprises to get the phone to ring. Times have changed. Today the heavy bulky yellow pages is fast becoming a relic of a past era.

Even though some people still depend on the yellow pages, most searchers count on the internet today. This is true in all age groups, but is almost universally true amongst anybody under age 40. If you want to be found when a potential customer is looking for your services or products, you absolutely need to be where they are looking. And now that's online. And particularly for local businesses it means learning how to get on Google maps when someone does a Google Local Places search.

And certainly we are talking specifically about Google as it remains the 800 pound gorilla because 7 out of 10 searches online are done on Google, in spite of recent modest gains by Bing. A good showing in Google is vital to your business in today's world. And getting on the Google Map that shows up for local searches is the easiest and best way to assist prospective customers find your business.

New Customers Matter

Every business requires new clients. You are always losing customers to death, people moving away as well as the occasional goof up. Face it, none of us are perfect. Well maybe you are, but then you are exceptional.

You especially require a continuous flow of new customers if you are in a "one of" type business like roofing, where you get relatively few repeat clients. Without that flow of fresh customers, your business will die on the vine like a tomato plant in a drought.

If you are in a field where you could expect repeat business, you understand that the value of that new client is not their initial one time purchase, but rather their potential lifetime of purchases from your business. This lifetime value of a customer could be substantial, even if their typical purchase is relatively modest. The larger that lifetime value is, the more you should be willing to pay to draw in that very first visit and purchase.

Now if you are trying to significantly grow your business and/or starting a new business, the value of new customers goes without saying. Customers are the lifeblood of every business. The way you handle them, once they find you, will determine how long they will remain with you, and how long you remain in business. However the first step you want to take is learning how to get on Google maps. I recommend looking Amazon or Google itself for resources to train you how.

Any Christian Business Web Site Must Employ Legitimate Keyword Tactics In Order To Gain Its Web-Traffic
Since Christian business websites exist primarily to give glory to God, and help those who believe have more faith, while helping those who do not believe gain faith, you want to spend your efforts on the message rather than web-traffic.

Merchandising And Advertising Campaigns Could Profit From Target Investigation
When I first became involved in merchandising and advertising, everything we did was based upon wit and style. Basically, the goal was to come up with the catchiest, most contagious slogans that we could. Everything else was secondary.

If You've Ever Considered Undertaking Your Own Shop, You Have To Learn A Little Bit About World-Wide-Web Merchandising
Have you ever considered starting your own business? Perhaps you've always wanted a chain of hotels, or a chance to open your very own restaurant. Perhaps that coffee shop idea you had back in the 80s wasn't such a bad concept after all.

The Ideals Of Marketing - Not Essentially The Same As The Ideas Of Ad Campaigns
I felt that I knew the principles of advertising pretty well, but I knew that my lack of education in the field was holding me back. Basically, even though I was highly educated, I did not have any background in the principles of merchandising.

Smart Solutions Which Answer The Query, How You Can Go To Google Maps
Getting listed on the first page of Google is a great way to drive new customers to your business. Here's how to get on Google maps and do that.

Fundamental Marketing Objectives For Online Business
Marketing Objectives are an essential component in mapping out a good marketing plan. This marketing plan would in turn be the guidepost when attaining the objectives being laid out.

Athletic Merchandising Is At This Point A Larger Business Than The Competitions Themselves
Growing up in New York, I never thought about merchandising in sports. Everyone there was either a Yankees fan or a Mets fan. You always loved one and disliked the other, and so did your entire family.

Techniques To Make Your Presence Felt In International Marketing
Venturing into international marketing is not an option that you need to decide on whether or not you are joining. If you want your business to succeed, going global is unavoidable.

Most People Inquire "What Is Marketing" As If It's A Single Entity.
Most people ask "what is marketing" as if it's a single entity. The truth is that marketing is so huge in scope that it can be defined in a thousand ways. With the entry of online marketing, the scope went even larger.

Learn To Uniquely Market Your Current Restaurant Business
To make money in the restaurant business, restaurant owners have to have a competitive advantage. If hard work alone would do it, most restaurant owners would already be rich.

Local Marketing Is Marketing On The Internet While Aiming On Your Local Market.
Local marketing is marketing online while targeting your local market. Although it does not necessarily means that your online campaign is strictly limited to local viewership, it only means that you are taking advantage of a local listing