Nice-Biz Article Archive

The first "how to make money online for beginners" tutorial I read was about selling information products online and among the lessons I took away was the fact that the sales letter is one of the most critical components of your offer and of making money online.

Even if you took all the time in the world to create the best product, create the most beautiful website and to generate loads traffic to your products, it still wouldn't matter if your sales copy is a lousy one and can't convert prospects into customers.

This article will expose to you the secrets of writing a killer sales copy for your website, one that convert website visitors into sales and make you lots of money.

The first secret to write a selling sales copy for your website is a powerful, bold headline preferably with a bigger font size that the body of the copy.

A selling headline should suck the leads into the rest of the sales process and should be as undisguised as they come. It should also preferably contain the best benefit of acquiring your offer.

You should therefore take the time to write a powerful headline. It's advisable to begin with about 20 headlines from which you then choose or develop the final headline for your sales copy. This should then be followed by constant testing and tweaking until you achieve a satisfactory conversion rate.

The next secret to writing a powerful sales copy for your website is to make use of bullet points to capture the core benefits of your product.

With the life that most people lead, high chances are that the majority of the prospects won't read the entire sales copy but rather only skim over it.

Your bullet points should target their attention to the core benefits of your product so that they are motivated to take the desired action.

The 3rd secret to writing a converting sales letter for your products is to have a clear call to action. Your call to action should attempt to build on urgency so that your prospects feel compelled to take action right away.

Again, you should not give your prospects a choice between two products.

They will simply take some time out to choose between the two products and come back later but things just don't work out that way. You'll have lost a hot prospect, a sale and of course, cash. The only exception to this rule is when the second choice is an upgrade version of the first choice.

The 4th secret to writing a killer sales copy for your website is to use a compelling PS statements at the end of your sales copy. The truth about PS statements is that they get read and a well crafted PS statement can see a major boost in conversion rates.

A powerful PS statement should capture the greatest benefit or two once more and show the prospects what they stand to lose if they don't take action immediately.

Once you learn to formulate effective sale letters, you will soon find how simple it really is to make money online